For almost 2 years I have been working with Dutch heritage fashion brand Oilily. Next to interim managing and overseeing all branding and MarCom related projects, I was asked as a strategic sparring partner to guide the brand on their journey to a strong brand presentation and meaningful relationship with customers. oilily.com
Among the deliverables were multiple photo & video productions: the SS18 photography & video campaign by Jasper Abels, FW18 womenswear photography campaign by Renee de Groot, womenswear lookbook shoots by Jouke Bos and the FW18 and SS19 Kids campaigns by Thirza Schaap. Other projects are an influencer campaign together with IMA; multiple print productions, fairs, a website redesign and a content strategy. Worked with Merel van den Berg & Floris Schrama on brand level, and with Kim Seijmonsbergen on seasonal art direction & graphic design. Additionally I’ve worked on the execution of an Oilily pop-up store that opened in Alkmaar December 2017. The interior concept of this store was done in collaboration with IJM studio.
